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University of New Hampshire - Fall 2012 | |||||
Section 01,02 | |||||
 | M: Marketing with Connect Plus (3rd Edition) by Dhruv Grewal, Michael Levy Paperback, Published 2012 ISBN-10: 0-07-763269-9 / 0077632699 ISBN-13: 978-0-07-763269-4 / 9780077632694 Adding Value to your Marketing Course. Marketers understand that even the best products and services will go unsold if they cannot communicate the value to the customer. Understanding this value-based approach is critical for marketing students today, and is at the forefront of this text, setting i This is a bundle of: | ||||
