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University of New Hampshire - Fall 2012 | ||
Section 01,02 | ||
 | Principles of Marketing Engineering (1st Edition) by Gary L. Lilien, Arvind Rangaswamy, Arnaud De Bruyn Paperback, 232 Pages, Published 2007 ISBN-10: 1-4251-1314-1 / 1425113141 ISBN-13: 978-1-4251-1314-8 / 9781425113148 The 21st century business environment demands more analysis and rigor in marketing decision making. Increasingly, marketing decision making resembles design engineering putting together concepts, data, analyses, and simulations to learn about the marketplace and to design effective marketing plans. | |