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William Paterson University Of New Jersey - Fall 2012 | ||
Section 60 | ||
 | Wharton on Dynamic Competitive Strategy (1st Edition) by David J. Reibstein (Editor), George S. Day (Editor), Robert E. Gunther Paperback, 480 Pages, Published 2004 ISBN-10: 0-471-68957-2 / 0471689572 ISBN-13: 978-0-471-68957-7 / 9780471689577 WHARTON on DYNAMIC COMPETITIVE STRATEGY "A valuable contribution, this insightful book makes it clear that strategy is not a one--time search for a sustainable competitive advantage, but a continuous monitoring of the environment, consumers, and competitors with the object of making the right moves | |