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Fort Hays State University - Fall 2012 | ||
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 | Commodity Marketing: From a Producer's Perspective (2nd Edition) by Donald G. Chafin, Paul H. Hoepner Paperback, 370 Pages, Published 2001 ISBN-10: 0-8134-3179-4 / 0813431794 ISBN-13: 978-0-8134-3179-6 / 9780813431796 Fluctuating commodity prices provide an opportunity to teach marketing principles from an applied perspective. That perspective is the thrust of this book. Though much of the material centers around the commodity futures market, various marketing tools are defined and described, with an explanation | |