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Louisiana State University-Eunice - FALL 2012

Textbooks for Course MKTG 2998

Section ALL

      
Emotional Value: Creating Strong Bonds with Your Customers (Agency/Distributed) ()
by Janelle Barlow, Dianna Maul, Michael Edwardson (Foreword), Barlow Maul, Diana Maul
Hardcover, 310 Pages, Published

ISBN-10: 1-57675-079-5        / 1576750795

ISBN-13: 978-1-57675-079-7 / 9781576750797

Anyone who's ever worked any sort of service job, from the minimum-wage McDonald's cashier to the high-paid account exec, knows that the old store-policy standby "the customer is always right" is a load of bunk. But in our increasingly service-oriented economy, how can companies get their front-line


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