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West Liberty University - WINTER 2011 | ||
Section 01 | ||
 | Consumer Behavior: Buying, Having, and Being (4th Edition) by Michael R. Solomon Hardcover, 608 Pages, Published 1998 ISBN-10: 0-13-795725-4 / 0137957254 ISBN-13: 978-0-13-795725-5 / 9780137957255 This work presents models of consumer behaviour to underscore the complex interrelationships between the individual consumer and his or her social realities. It includes a website, including additional examples, links to relevant sites, additional text and interactive case studies. | |