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 | Industrial Organization: Contemporary Theory and Practice (with Economic Applications) (3rd Edition) by Lynne Pepall, Daniel Jay Richards, George Norman, Industrial Organization Hardcover, 688 Pages, Published 2004 ISBN-10: 0-324-26130-6 / 0324261306 ISBN-13: 978-0-324-26130-1 / 9780324261301 This textbook brings modern I/O analysis to the undergraduate level. Consistent with modern analysis, the authors focus explicitly on the nature of strategic interaction and make extensive use of game theoretic tools. At the same time, they never lose sight of the policy motivation behind much IO a | |