 | GetTextbooks.co.uk Compare Price & Save up to 90% | | |
|
Centenary College School Professional Studies - 2012 | ||
Section ALL | ||
 | Strategic Brand Management (3rd Edition) by Kevin Lane Keller, Carlos Mondragón Hardcover, 720 Pages, Published 2007 ISBN-10: 0-13-188859-5 / 0131888595 ISBN-13: 978-0-13-188859-3 / 9780131888593 Incorporating the latest industry thinking and developments, this exploration of brands, brand equity, and strategic brand management combines a comprehensive theoretical foundation with numerous techniques and practical insights for making better day-to-day and long-term brand decisions–and thus | |