|
Centenary College School Professional Studies - 2012 | ||
Section ALL | ||
Marketing Mistakes and Successes (11th Edition) by Robert F. Hartley (Cleveland State Univ.) Paperback, 416 Pages, Published 2009 ISBN-10: 0-470-16981-8 / 0470169818 ISBN-13: 978-0-470-16981-0 / 9780470169810 This best–selling casebook, now in its 11 th edition, presents a series of fascinating scenarios that let you learn from some of today s most prominent business players. In an engaging, conversational style, Robert Hartley provides detailed analyses of the decisions and practices that led to majo |