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City College Of New York - FALL 2012 | ||
Section 3HJ | ||
 | The Market Research Toolbox: A Concise Guide for Beginners (3rd Edition) by Edward F. (Francis) Mcquarrie Paperback, 272 Pages, Published 2011 ISBN-10: 1-4129-9174-9 / 1412991749 ISBN-13: 978-1-4129-9174-2 / 9781412991742 An ideal resource for those who want to conduct market research but have little experience in doing so, The Market Research Toolbox describes how to think of market research in the context of making a business decision. The Third Edition incorporates: - new material on Web surveys - more informa | |