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University of New Hampshire - Fall 2012 | ||
Section 01 | ||
 | Strategic Product Creation: Deliver Customer Satisfaction from Every Level of Your Company (General Finance & Investing) (1st Edition) by Ronald L. Kerber, Timothy M. Laseter, Max Russell Hardcover, 288 Pages, Published 2007 ISBN-10: 0-07-148655-0 / 0071486550 ISBN-13: 978-0-07-148655-2 / 9780071486552 Create and market the right product-fast Strategic Product Creation is a true working guide to developing market-savvy, cost-effective products and services. Delivering expert guidance in the five key stages of product development, authors Ronald Kerber and Timothy Laseter present real-world exampl | |