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Centenary College School Professional Studies - 2012 | ||
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 | Personal Selling: Building Customer Relationships and Partnerships (2nd Edition) by Rolph E. Anderson, Alan J. Dubinsky, M.D. Mehta Rajiv Hardcover, 560 Pages, Published 2006 ISBN-10: 0-618-64570-5 / 0618645705 ISBN-13: 978-0-618-64570-1 / 9780618645701 In line with students' current career goals, Personal Selling focuses exclusively on professional business-to-business selling rather than retail selling. Early introduction of the Personal Selling Process (PSP) engages students from the beginning, with tools for converting prospects into customers. | |