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Point Park University - SPRING 2011 | ||
Section DA | ||
 | Broadcast Television: A Complete Guide to the Industry (Media Industries) (2nd Edition) by Walter S. Mcdowell, David Sumner Paperback, 163 Pages, Published 2006 ISBN-10: 0-8204-7485-1 / 0820474851 ISBN-13: 978-0-8204-7485-4 / 9780820474854 From unraveling the confusion surrounding digital TV to revealing the inner workings of Nielsen ratings 'Broadcast Television: A Complete Guide to the Industry' takes an impartial and in-depth look at the business of commercial television. Unlike many books addressing this topic, the purpose of this | |