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City College Of New York - FALL 2012 | ||
Section B | ||
 | Reputation Management: The Key to Successful Public Relations and Corporate Communication (2nd Edition) by John Doorley, Helio Fred Garcia Paperback, 456 Pages, Published 2010 ISBN-10: 0-415-80185-0 / 0415801850 ISBN-13: 978-0-415-80185-0 / 9780415801850 Reputation management is the most important theme in public relations and corporate communication today. John Doorley and Helio Fred Garcia argue that most CEOs don't actually pay much heed to reputation and this is to their peril. This book is a how-to guide for professionals and students in pub | |