|
Ithaca College - Spring 2012 | ||
Section 01 | ||
The Practice of Public Relations (11th Edition) by Fraser P. Seitel Paperback, 480 Pages, Published 2010 ISBN-10: 0-13-608890-2 / 0136088902 ISBN-13: 978-0-13-608890-5 / 9780136088905 The Practice of Public Relations is an “in-your-face” book giving readers the knowledge and skills they need to know to be successful in today’s world of public relations. Seitel’s use of case studies, interviews, and news photos, coupled with his humorous and lucid text, brings the process to life |