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Baruch College - FALL 2012 | ||
Section BTR | ||
 | The 22 Immutable Laws of Branding: How to Build a Product or Service into a World-Class Brand (1st Edition) by Al Ries, Laura Ries, Jack Trout Paperback, 272 Pages, Published 2002 ISBN-10: 0-06-000773-7 / 0060007737 ISBN-13: 978-0-06-000773-7 / 9780060007737 As it becomes increasingly associated with impressive corporate gains realized in recent years by companies ranging from FedEx and Rolex to Starbucks and Volvo, "branding" has developed into one of the marketing world's hottest concepts. And for good reason, contend well-known strategist Al Ries and | |