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Kingsborough Community College - FALL 2012 | ||
Section 01 | ||
365 Marketing Strategies For Travel Agents: Travel Professionals Share Their Marketing Secrets (1st Edition) by Dr. Marc Mancini Paperback, 214 Pages, Published 2002 ISBN-10: 0-13-093390-2 / 0130933902 ISBN-13: 978-0-13-093390-4 / 9780130933904 Entertaining and lively, this up-to-date book applies sales, service and marketing principles to all travel industry sectors. It explores the best ways to satisfy the travel needs of today's consumers and the marketing strategies that underlie selling and buying travel today. Chapter topics includ |