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Penn State Worthington-Scranton - SPRING 2011 | ||
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 | Influence: Science and Practice (5th Edition) by Robert B. Cialdini Paperback, 272 Pages, Published 2008 ISBN-10: 0-205-60999-6 / 0205609996 ISBN-13: 978-0-205-60999-4 / 9780205609994 Influence: Science and Practice is an examination of the psychology of compliance (i.e. uncovering which factors cause a person to say “yes” to another's request). Written in a narrative style combined with scholarly research, Cialdini combines evidence from experimental work with the techn | |