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Baruch College - SUMMER 2012 | ||
Section S2DA | ||
 | Compassion, Inc.: How Corporate America Blurs the Line between What We Buy, Who We Are, and Those We Help by Mara Einstein Hardcover, 240 Pages, Published 2012 ISBN-10: 0-520-26652-8 / 0520266528 ISBN-13: 978-0-520-26652-0 / 9780520266520 Pink ribbons, red dresses, and greenwashing - American corporations are scrambling to tug at consumer heartstrings through cause-related marketing, corporate social responsibility, and ethical branding, tactics that can increase sales by as much as 74 per cent. Harmless? Marketing insider Mara Einst | |