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Cape Cod Community College - Fall 2012-2013 | ||
Section 40 | ||
 | Consumer Behavior: Building Marketing Strategy, (12th Edition) by Delbert I. Hawkins, David L. Mothersbaugh, Roger J. Best Hardcover, 772 Pages, Published 2012 ISBN-10: 0-07-353004-2 / 0073530042 ISBN-13: 978-0-07-353004-8 / 9780073530048 Consumer Behavior: Building Marketing Strategy provides students with a usable, strategic understanding of consumer behavior. The authors believe that knowledge of the factors that influence consumer behavior can, with practice, be used to develop sound marketing strategy. As a consequence, the text | |