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Molloy College - FALL 2012 | ||
Section 01 | ||
 | Media and Communication Research Methods: An Introduction to Qualitative and Quantitative Approaches (2nd Edition) by Dr. Arthur Asa Berger Paperback, 360 Pages, Published 2010 ISBN-10: 1-4129-8777-6 / 1412987776 ISBN-13: 978-1-4129-8777-6 / 9781412987776 In this new edition, Arthur Asa Berger employs his signature style - a practical focus, the use of numerous examples, a step-by-step approach, and humour - to update and enhance this must-have introductory text. Combining both qualitative and quantitative research methods, the book covers the topics | |