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Metropolitan State University - Fall 2012 | ||
Section 01 | ||
Global Business: Positioning Ventures Ahead (1st Edition) by Michael R. Czinkota, Ilkka A. Ronkainen Hardcover, 272 Pages, Published 2010 ISBN-10: 0-415-80194-X / 041580194X ISBN-13: 978-0-415-80194-2 / 9780415801942 Global Business: Positioning Ventures Ahead alerts every business to the new windows of opportunity open to those willing to explore global markets. Authors Czinkota and Ronkainen bring readers quickly up to speed on the essentials of international marketing, explaining all the strategic alternative |