|
Ithaca College - FALL 2012 | ||
Section 01 | ||
Campaigning in the Twenty-First Century: A Whole New Ballgame? (1st Edition) by Dennis W. Johnson, Gary Nordlinger Paperback, 152 Pages, Published 2010 ISBN-10: 0-415-80038-2 / 0415800382 ISBN-13: 978-0-415-80038-9 / 9780415800389 So much has changed during the past decade in political campaigning that we can almost say "it's a whole new ball game." This book analyzes the way campaigns were traditionally run and the extraordinary changes that have occurred in the last decade. Dennis W. Johnson looks at the most sophisticated |