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Maryville University - Fall 2012 | ||
Section 01 | ||
 | A Designer's Research Manual: Succeed in Design by Knowing Your Clients and What They Really Need (Design Field Guide) by Jennifer Visocky O'grady, Kenneth Visocky O'grady Paperback, 192 Pages, Published 2009 ISBN-10: 1-59253-557-7 / 1592535577 ISBN-13: 978-1-59253-557-6 / 9781592535576 Doing research can make all the difference between a great design and ineffective design. By engaging in competitive intelligence, customer profiling, color and trend forecasting, etc., designers are able to bring something to the table that reflects a commercial value for the client beyond a wellcr | |