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Lehman College - Fall 2012 | ||
Section I301 | ||
Competitive Communication: A Rhetoric for Modern Business (1st Edition) by Barry Edward Eckhouse Paperback, 304 Pages, Published 1998 ISBN-10: 0-19-511590-2 / 0195115902 ISBN-13: 978-0-19-511590-1 / 9780195115901 Competitive Communication offers the first full-length treatment of the classical art of rhetoric with applications to the day-to-day needs of modern managers. Based on the belief that clearly reasoned persuasion is indispensable to professionals who must convince others of their points of view, thi |