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Western New Mexico University - FALL 2012 | ||
Section 10778 | ||
 | Services Marketing: Concepts, Strategies, & Cases (4th Edition) by K. Douglas Hoffman, John Bateson, Bateson/Hoffman Hardcover, 480 Pages, Published 2010 ISBN-10: 1-4390-3939-9 / 1439039399 ISBN-13: 978-1-4390-3939-7 / 9781439039397 Hoffman and Bateson's SERVICES MARKETING: CONCEPTS, STRATEGIES, AND CASES examines the use of services marketing as a competitive tool from a uniquely broad perspective. The book explores services marketing not only as an essential focus for service firms, but also as a source of competitive advanta | |