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Molloy College - FALL 2012 | ||
Section 01 | ||
 | Marketing Management (4th Edition) by Russell S. Winer, Ravi Dhar, Rolf E. Hummel Hardcover, 528 Pages, Published 2010 ISBN-10: 0-13-607489-8 / 0136074898 ISBN-13: 978-0-13-607489-2 / 9780136074892 Marketing Management reflects the dynamic environment inhabited by today's marketers, helping readers understand this increasingly global marketplace and the impact of technology on making strategic marketing decisions. Its modern, strategy-based approach covers critical, fundament | |