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Molloy College - FALL 2012 | ||
Section 01 | ||
 | Global Marketing (3rd Edition) by H. David Hennessey, Kate Gillespie, Jean-Pierre Jeannet, Gillespie Et.Al, Gillespie/Hennessey Hardcover, 608 Pages, Published 2010 ISBN-10: 1-4390-3943-7 / 1439039437 ISBN-13: 978-1-4390-3943-4 / 9781439039434 Written for an undergraduate audience, but also successfully used in post-graduate courses, this concise text covers the essential concepts of global marketing with the aid of extensive real-life examples and cases. GLOBAL MARKETING offers balanced coverage of developed and developing markets, inclu | |