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Lasell College - Fall 2012 | ||
Section A | ||
 | Multi-Channel Retailing (1st Edition) by Lynda Gamans Poloian, Lynda Rose Poloian Paperback, 448 Pages, Published 2009 ISBN-10: 1-56367-630-3 / 1563676303 ISBN-13: 978-1-56367-630-7 / 9781563676307 The advent of the Internet has added another dimension to the way that merchandise reaches consumers. Integrating this technology with traditional retailing methods has become the dominant retail model that students of retailing should all be aware of. Multi-Channel Retailing identifies and explains | |