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St. Johns University - Fall 2012 | ||
Section 74626 | ||
 | the advertising concept book (the advertising concept book) (2nd Edition) by Pete Barry Paperback, 296 Pages, Published 2012 ISBN-10: 0-500-29031-8 / 0500290318 ISBN-13: 978-0-500-29031-6 / 9780500290316 “Why not be the mastermind behind the next memorable ad? The Advertising Concept Book is your guide to great thinking.”―Dynamic Graphics + CreateHow do you write a great ad? Go straight to the basics: work out what you want to say, to whom you are saying it, and how you want to say it.Offering advic | |