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Saint Thomas Aquinas College - FALL 2012 | ||
Section F | ||
 | Successful Direct Marketing Methods (Business Books) (8th Edition) by Bob Stone, Ron Jacobs Hardcover, 696 Pages, Published 2007 ISBN-10: 0-07-145829-8 / 0071458298 ISBN-13: 978-0-07-145829-0 / 9780071458290 Direct marketing has grown beyond its roots in traditional mail order to embrace a host of new technologies, customer relationship-building techniques, and performance measures. Today, businesses and nonprofits of all kinds use direct marketing, which now garners 25% of the U.S. marketer's budget, s | |