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Long Island University - C.W. Post Campus - SPRING 2011 C.W.POST | ||
Section 001 | ||
 | The Business of Public Relations by E. W. Brody Paperback, 342 Pages, Published 1987 ISBN-10: 0-275-92649-4 / 0275926494 ISBN-13: 978-0-275-92649-6 / 9780275926496 This book fills a void in both the professional and academic literature on the management of public relations. Using systems theory, it approaches public relations as an organizational subsystem. The author defines a functional framework for the practice of public relations consistent with contempor | |