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The University of Texas at Tyler - SPRING 2011 | ||
Section 001 | ||
 | Basic Marketing Research: A Decision-Making Approach (3rd Edition) by Naresh K. Malhotra, Mark Peterson Hardcover, 672 Pages, Published 2008 ISBN-10: 0-13-603790-9 / 0136037909 ISBN-13: 978-0-13-603790-3 / 9780136037903 Focusing on the interaction between marketing research decisions and marketing management decisions, Malhotra offers a highly contemporary review that enables readers to increase their SPSS and Excel skills. The Early Phases of Marketing Research, Research Design Formulation, Data Collection, An | |