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Cape Cod Community College - Summer 2012 | ||
Section 89 | ||
 | M: Marketing (3rd Edition) by Dhruv Grewal, Michael Levy Paperback, 464 Pages, Published 2012 ISBN-10: 0-07-802885-X / 007802885X ISBN-13: 978-0-07-802885-4 / 9780078028854 Adding Value to your Marketing Course. Marketers understand that even the best products and services will go unsold if they cannot communicate the value to the customer. Understanding this value-based approach is critical for marketing students today, and is at the forefront of this text, setting i | |