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Webster University - FALL I 2012 | ||
Section 01 | ||
 | The Social Media Management Handbook: Everything You Need To Know To Get Social Media Working In Your Business (1st Edition) by Nick Smith, Robert Wollan, Catherine Zhou Hardcover, 352 Pages, Published 2011 ISBN-10: 0-470-65124-5 / 0470651245 ISBN-13: 978-0-470-65124-7 / 9780470651247 How do organizations manage social media effectively? Every organization wants to implement social media, but it is difficult to create processes and mange employees to make this happen. Most social media books focus on strategies for communicating with customers, but they fail to address the i | |