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Springfield College - Summer 2012 | ||
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 | Successful Marketing Strategies for Nonprofit Organizations: Winning in the Age of the Elusive Donor (2nd Edition) by Barry J. Mcleish Hardcover, 256 Pages, Published 2010 ISBN-10: 0-470-52981-4 / 0470529814 ISBN-13: 978-0-470-52981-2 / 9780470529812 From a leading expert on nonprofit marketing, the only marketing handbook a nonprofit manager will ever need-now fully revised and updated In Successful Marketing Strategies for Nonprofit Organizations, Second Edition, nonprofit marketing guru Barry J. McLeish shares everything he's learned durin | |