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University Of Montana - Western - BLOCK 2 2012 | ||
Section 2AO | ||
 | Consumer Behavior: Buying, Having, and Being (7th Edition) by Michael R. Solomon Hardcover, 672 Pages, Published 2006 ISBN-10: 0-13-218694-2 / 0132186942 ISBN-13: 978-0-13-218694-0 / 9780132186940 Communicating a fascination for the everyday activities of people, this leading book on consumer behavior examines how our world is influenced by the action of marketers, and considers how products, services, and consumption contribute to the broader social world we experience. Its incredibly inter | |