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Fulton Montgomery Community College At Suny - Fall 2012

Textbooks for Course DMT 101

Section A B

      
Advertising by Design: Generating and Designing Creative Ideas Across Media ()
by Robin Landa
Paperback, 288 Pages, Published

ISBN-10: 0-470-36268-5        / 0470362685

ISBN-13: 978-0-470-36268-6 / 9780470362686

Don't miss the new updated edition of the complete guide to the creative processes behind successful advertising design. The second edition of Advertising by Design has been developed and greatly expanded. Sill the most comprehensive text on creative concept generation and designing for adver


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