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Webster University - FALL I 2012 | ||
Section 03 | ||
 | International Marketing (Book Only) (9th Edition) by Michael R. Czinkota, Ilkka A. Ronkainen Paperback, 752 Pages, Published 2009 ISBN-10: 1-4390-4446-5 / 1439044465 ISBN-13: 978-1-4390-4446-9 / 9781439044469 The Eighth Edition of this popular text has been completely revised, reflecting current developments in the field. Drawing on the extensive and unparalleled international marketing experience of its authors, International Marketing takes a comprehensive look at the environment, problems, and practic | |