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St. Johns University - Fall 2012 | ||
Section 72478 | ||
 | Marketing Convergence: How the Leading Companies Are Profiting from Integrating Online and Offline Marketing Strategies (1st Edition) by Susan K. Jones, Ted Spiegel Hardcover, 224 Pages, Published 2002 ISBN-10: 0-538-72719-5 / 0538727195 ISBN-13: 978-0-538-72719-8 / 9780538727198 With the exponential growth of the Internet in the past few years, this tool has become a powerful venue for marketing products to consumers. This book is engineered for professionals looking to gain a better understanding of the integration of technologies and marketing strategies. By understandi | |