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SUNY Geneseo University - Summer 2012 | ||
Section 01 | ||
 | Managing Electronic Media: Making, Marketing, and Moving Digital Content (1st Edition) by Joan Van Tassel, Lisa Poe-Howfield Paperback, 432 Pages, Published 2010 ISBN-10: 0-240-81020-1 / 0240810201 ISBN-13: 978-0-240-81020-1 / 9780240810201 Managing Electronic Media recognizes the changes in technology in the global marketplace and the impact these innovations have on media organizations and their integral business practices. It goes beyond the typical media management book by covering media enterprises as large scale businesses that m | |