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Saint Thomas Aquinas College - FALL 2012

Textbooks for Course MKTG 307

Section A

      
Sales Management: Building Customer Relationships and Partnerships ()
by Rolph E. Anderson, M.D. Mehta Rajiv, Barry J. Babin, Joe F. Hair, Joseph F. Hair
Hardcover, 560 Pages, Published

ISBN-10: 0-618-72101-0        / 0618721010

ISBN-13: 978-0-618-72101-6 / 9780618721016

Sales Management: Building Customer Relationships and Partnerships is designed to cover all of the basic topics in sales management while emphasizing customer loyalty, customer relationship management, and the effects of technology on the sales function. Because of advances in telecommunications tec


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