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Webster University - FALL I 2012 | ||
Section 05 | ||
 | Political Campaigns and Political Advertising: A Media Literacy Guide by Frank W. Baker Hardcover, 194 Pages, Published 2009 ISBN-10: 0-313-34755-7 / 0313347557 ISBN-13: 978-0-313-34755-9 / 9780313347559 Examining political campaigns and political advertising through the analytical lens of media literacy, this well-illustrated and timely handbook guides readers through the maze of blandishments and spin that is the hallmark of the modern political campaign. It dissects the persuasive strategies embe | |