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Raritan Valley Community College - Fall 2012 | ||
Section 51 | ||
 | The Event Marketing Handbook : Beyond Logistics and Planning (1st Edition) by Allison Saget, Peter Vessenes Paperback, 320 Pages, Published 2006 ISBN-10: 1-4195-1506-3 / 1419515063 ISBN-13: 978-1-4195-1506-4 / 9781419515064 Event marketing is big business: U.S. corporations invest more than $300 billion a year in every kind of event-from webinars, tradeshows, product launches, and golf hospitality functions, to user groups and customer conferences. In The Event Marketing Handbook, industry expert Allison Saget shows m | |