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Rider University - FALL 2012 | ||
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 | We First: How Brands and Consumers Use Social Media to Build a Better World (1st Edition) by Simon Mainwaring Hardcover, 256 Pages, Published 2011 ISBN-10: 0-230-11026-6 / 0230110266 ISBN-13: 978-0-230-11026-7 / 9780230110267 A social media expert with global experience with many of the worldâs biggest brands âincluding Nike, Toyota and MotorolaâSimon Mainwaring offers a visionary new practice in which brands leverage social media to earn consumer goodwill, loyalty and profit, while creating a third pillar of susta | |