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St. Johns University - Summer 2012 | ||
Section 31648 | ||
 | Advertising & the Business of Brands (The Copy Workshop) by Bruce Bendinger (Editor), Mcgann (Con) Tucker, Alessamdri (Con) Barnes, Avery (Con) Maxwell Paperback, 680 Pages, Published 2009 ISBN-10: 1-887229-38-8 / 1887229388 ISBN-13: 978-1-887229-38-8 / 9781887229388 Twelve of the top professors in ad education team up to create an up-to-date introduction to the fast-changing worlds of advertising and marketing. If you want to learn how the ad business really works and where you can get started, this book is worth reading. From the Introduction all the way thro | |