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Fairleigh Dickinson University - Fall 2012 | ||
Section 81 | ||
 | Corporate Communication: Strategic Adaptation for Global Practice (English and English Edition) (1st Edition) by Michael B. Goodman, Peter B. Hirsch, Greg S. Goodman Paperback, 239 Pages, Published 2010 ISBN-10: 1-4331-0621-3 / 1433106213 ISBN-13: 978-1-4331-0621-7 / 9781433106217 The chief communication officer at a Fortune 500 multinational corporation today faces the challenges of a rapidly changing global economy, a revolution in communications channels fueled by the Internet, and a substantially transformed understanding of what a 21st-century corporation stands for. Thi | |