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University At Buffalo - Fall 2012 | ||
Section F1S~15431 | ||
 | Developing New Products and Services: Learning, Differentiation and Innovation (Marketing Research Collection) by G. Lawrence Sanders, Ron Huefner, Sung Jin, Yong Jin Kim, Lorena Mathien Paperback, 340 Pages, Published 2011 ISBN-10: 1-60649-241-1 / 1606492411 ISBN-13: 978-1-60649-241-3 / 9781606492413 This outstanding contribution to market research focuses on the upfront activities and ideas for new product and service development. A central theme of this book is that there is, or should be, a constant struggle going on in every organization, business, and system between delivering feature-rich | |