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Missouri State University - Summer 2012 | ||
Section 701 | ||
 | Managerial Economics (6th Edition) by Paul G. Keat, Philip K. Young, Robert Powell Hardcover, 592 Pages, Published 2008 ISBN-10: 0-13-604004-7 / 0136040047 ISBN-13: 978-0-13-604004-0 / 9780136040040 KEY BENEFIT: This text will excite readers by providing a more linear progression, while proving the consistency and relevance of microeconomic theory. KEY TOPICS: Goals of a firm, supply and demand, elasticity, demand estimation and forecasting, theory and estimation of production and cost, pricing | |