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Cape Fear Community College - Fall 2012 | ||
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 | Services Marketing: People, Technology, Strategy (7th Edition) by Christopher H. Lovelock, Jochen Wirtz Hardcover, 626 Pages, Published 2010 ISBN-10: 0-13-610721-4 / 0136107214 ISBN-13: 978-0-13-610721-7 / 9780136107217 Services Marketing For undergraduate and graduate services marketing courses. The fundamentals of services marketing presented in a strategic marketing framework. Organized around a strategic marketing framework Services Marketing provides instructors with maximum flexibility in teaching while guidi | |